John Corcoran started his career in winery marketing and operations after more than a year apprenticing in Aix en Province, Nuits St. Georges, Koblenz, and Riquewhir. He picked steep slope grapes, built barrels in a Beaune cooperage, worked in 13th century cellars with meter-thick mold covering the walls, and ran a bottling line in Nuits St. Georges after discovering his unforeseen mechanical aptitudes.

He completed his graduate school thesis on "Market Modeling for Wines in the International Marketplace: A Study in Channel Marketing Development" and returned to the states, where he worked on launching many of the now known successful wine brands. Throughout his career his focus has been on the development of coastal California vineyards and Burgundian varietals, including clonal and rootstock research.

After spending his formative years traveling throughout the United States and Western Europe, John now lives in Sonoma, California, and has discovered his current calling as a mentor to a new generation of passionate wine industry visionaries, focusing on marketing projects.

Photo by Peter Griffith Photography.