Think Wine Marketing was founded in the fall of 2002, enacting the long held vision of Wine Marketer, John Corcoran, of creating a Sonoma, California based wine business marketing company, offering family owned wine businesses a lower cost alternative to the hiring of full time marketing employees.

The genesis of Think Wine Marketing was based in the observation that small, independent, quality oriented family owned and operated wine companies, tended to lack efficient marketing organizations, and the necessary number of skilled personnel to effectively create brand equity and brand strength in an increasingly crowded marketplace. Think Wine Marketing provides the opportunity for small, independent, quality focused wine companies to form a wine marketing partnership, that strategically consolidates assets, and builds a business model that maximizes economies of scale, creating a rationalized marketing presence, resulting in improved in-market brand performance.